Since its establishment in September 1992, Sony Middle East and Africa has grabbed a commanding share of the regional market in all spheres of its varied businesses. Sony's varied product portfolio has, over the years, won immense popularity in the consumer and professional markets in the region making Sony the most sought-after brand in the region due to it matchless quality and impeccable service record. Choosing Jebel Ali Freeport Zone, one of the world's most vibrant Freeport zones, as its base in the region placed Sony in a hugely beneficial vantage point as the free zone laws allow 100 per cent foreign ownership and guarantee exemption from corporate taxes for 50 years. The excellent support from the Dubai Ports Authority and the absence of currency restrictions add to the many advantages. The 27,000 sq. meter warehousing area of Sony in Jebel Ali is one of the largest Sony facilities in the world at present. Besides stock operations in the Jebel Ali Free Zone Establishment, Sony Middle East and Africa spearheads execution of various logistics, sales, marketing, advertising, and after sales customer service activities through its many business partners and representative offices. A representative office in Kenya and Pakistan, in addition to 497 accredited third party service centers reinforces Sony’s presence in key markets in the region.