Be amazed by the new Cyber-shot TX1. Thanks to Sony’s advanced technology, the synergy of the "Exmor R" CMOS sensor, BIONZ imaging processor and Carl Zeiss® Vario-Tessar lens produces image quality up to four times* higher than before. This powerful combination makes exciting features like Handheld Twilight, Sweep Panorama and many others possible. With the world’s slimmest camera body at 14.1mm** and a choice of five seductive colours, the Cyber-shot TX1 proves that technology can be attractive too.

* 50% reduction in noise when shooting in either Handheld Twilight or Anti-motion Blur modes.
“Exmor R” CMOS sensor accounts for another approximately 50% reduction in noise.
** For digital cameras equipped with a back-illuminated CMOS sensor. Excludes lens cover.

In the beginning, there was light. And at the heart of every Cyber-shot digital still camera, it is the image sensor that collects the light that eventually becomes your creation.

Since the appearance of the _rst CCD (Charge Coupled Device) in 1978, Sony has been developing its own image sensors, culminating in the release of the “Exmor” CMOS (Complementary Metal Oxide Semiconductor) sensor in 2007. This highly ef_cient low-voltage sensor produces images with virtually no vertical striping and vastly reduced image noise. And it’s remarkably fast too, making possible burst shooting in Sony digital SLRs and rapid high-resolution imaging in Sony HD Handycam® camcorders.

“Exmor” reveals details that amaze and rich tonality that takes your breath away. Incorporating Sony’s proprietary on-chip column A/D conversion, “Exmor” delivers results with markedly decreased noise and contributes to rapid image data processing. Leveraging on the “Exmor” advantage is the compact “Exmor R” sensor which utilises back-illuminated technology to nearly double sensor sensitivity for clearer low-light recordings such as a romantic candlelit dinner or a starlight-bathed landscape.

The silky softness of a baby’s cheek or delicate gleam of sunlight streaming through the trees – all the wonders of the world revealed through the eye of the lens.

As a manufacturer of superbly crafted products, Sony equips its cameras with only the _nest lens, empowering you to record life’s precious moments as you _nd them. We now offer twolens lineups that share the same outstanding performance – Sony’s own “G” Lens series which represents the pinnacle of our design philosophy and commitment to quality, and a special series developed jointly with the esteemed German manufacturer of precision optics, Carl Zeiss.

All these lenses are subjected to stringent quality control measures and optimised to eliminate virtually all aberrations. From the bright feathers of a bird to the most subtle facial expressions, you can now capture every incredible detail like never before. Whichever Sony lens you choose, you can be assured of the highest quality to satisfy nearly any shooting requirement.

Enormous amounts of data transformed into images of sublime beauty in the blink of an eye. Sony’s powerful “BIONZ” image processor does all this and more.

The result of years of accumulated expertise in semiconductor R&D, this lightning-quick processor reproduces all the delicate nuances of the original scene in images remarkably free of distracting noise, even at high ISO settings. “BIONZ” also allows for fast, precise auto focus, auto exposure and white balance adjustments, as well as Sony’s intelligent Dynamic Range Optimiser (DRO), which optimises exposure and colour reproduction based on the shooting environment. Capture the best moments at sporting events, children’s activities, and other fast-moving situations with complete ease and clarity.

Sony’s advanced semiconductor technology. Brilliant, lifelike images are now yours for the taking.

Capture perfect shots anytime anywhere even when taking twilight shots! With the Handheld Twilight mode, your images boast 50% less noise because the high sensitivity “Exmor R” CMOS sensor coupled with BIONZ imaging processor allows the camera to superimpose six visual frames to create a single optimised image. Even when taking a picture at a high ISO setting or without using a tripod, you still enjoy cleaner, sharper images with Handheld Twilight.

Sweep your camera horizontally to create stunning landscapes shots, or vertically to capture tall objects like buildings or mountains. Photos are taken at 10 frames per second and automatically assembled to create a single breathtaking panoramic picture. With horizontal images as wide as 7152 x 1080 and vertical images as tall as 4912 x 1920, be swept away by the amazingly detailed shots you can achieve with Sweep Panorama. Panoramic images can be viewed using Sframe and PLAYSTATION®3.

Utilising a mechanical shutter to conveniently eliminate motion blur, you can capture 10 continuous frames per second at 10.2 Mega Pixels in an instant. This allows you to capture fast actions or a moving subject in a sequence of accurate shots. This sequence of continuous shots are also grouped to simplify playback as the camera analyses each group in order to locate and display the best shot automatically.

The improved user interface now allows you to navigate with ease through the different camera settings. Icons on the Menu screen can also be customised for more convenient and personalised shooting. What’s more, the display can be operated also by the supplied Paint Pen

Now you can capture not only amazing pictures, but also brilliant videos at 30fps and 1280 x 720p with your Cyber-shot TX1. With the high-quality, high-compression MPEG-4 movie format, you can create your own stunning HD movies. Just a quick touch of the movie icon on the Touch Screen switches instantly between photo and movie settings, making this feature remarkably easy to use. You can store up to 60 minutes* of movie action on a single 4GB Memory Stick or even shoot photos and movies simultaneously! Then view your stunningly detailed HD movies and still images on HD TV or upload them to your computer or the Internet with ease**. With the supplied Picture Motion Browser, you can easily edit HD movies. Its Highlight Index function allows you to conveniently locate favourite scenes, while the Movie Tracer function lets you create a stunning panoramic image from a number of movie frames. It’s time to start shooting your own HD movies today! *Approximate recording time. Only when recording movies in 720p Fine Mode (high-quality). Maximum recording time for one movie file is approximately 29 minutes. ** When uploading movies to sharing services, users can convert them to SD image quality with Picture Motion Browser.