TRANSCEND REALITY

Masters of light

Sony televisions reproduce a wider range of brightness, which more closely reflects the real world than most other TVs. And with wider and better contrast, more detail and natural colours appear too.

The secret behind Sony 4K HDR

4K High Dynamic Range

High Dynamic Range is the new standard for picture quality, offering a much wider range of colour, contrast and clarity. A Sony 4K HDR TV improves the picture even further, using technologies like 4K X-Reality PRO™, X-tended Dynamic Range™ PRO and TRILUMINOS Display™ to reveal previously unavailable levels of realism, making you really feel a part of the scene.

Without Sony 4K HDR
With Sony 4K HDR
Sony 4K HDR
Standard Dynamic Range

Unrivalled contrast – deeper black, brighter lights.

Backlight Master Drive™ 

The Backlight Master Drive™ can display an unprecedented dynamic range with incredibly deep black and dazzling lights, powered by the 4K HDR Processor X1™ Extreme. This backlight system has an ultra-dense LED structure, a unique local dimming algorithm and optical design.

Backlight Master Drive
BACKLIGHT CONTROL
Backlight control
BACKLIGHT MASTER DRIVE

Discrete LED control

Absolute control, total artistry

To get the best out of the Backlight Master Drive™, a new, innovative algorithm controls the ultra-dense LED structure. Each LED is discretely controlled, creating a spectacularly accurate picture.

Light where it’s needed

Calibrated beam LED design

The Backlight Master Drive™ has a unique design which gathers LED lights in one spot, reducing light diffusion and the flare effect that can be seen on other full-array LED TVs. It ensures that each LED emits a straight beam for a clear picture which display vivid lights and dark blacks.

Conventional design

Conventional design

Calibrated beam LED design

Calibrated beam LED design

Amazingly bright, incredibly slim

Slim Backlight Drive+

Our innovative Slim Backlight Drive+ cleverly guides light to where it’s needed most on screen. It provides exceptional brightness and deeper blacks than a conventional full-array LED TV in an ultra slim design.

How the Slim Backlight Drive+ works

The dual layer edge backlighting structure directs light where its needed

The Slim Backlight Drive+ has two layers of light guide plates, allowing precise local dimming control and improving quality over a full-array LED backlight. Our unique quad-edge LED structure and X-tended Dynamic Range™ PRO backlighting algorithm brings superior brightness and beautiful contrast from an incredibly slim form.

Conventional edge LED

Conventional edge LED

Conventional full-array LED

Conventional full-array LED

Slim Backlight Drive

Slim Backlight Drive

Capturing the full range of dark and light

X-tended Dynamic Range PRO™

By precisely balancing the light output across the screen, dimming some areas and boosting others, X-tended Dynamic Range PRO™ reveals a brightness range three times that of a conventional LED-backlit TV, and it enhances any source to near HDR quality with a wider range of brightness.

X-tended Dynamic Range PRO
X-TENDED DYNAMIC RANGE PRO
Conventioanl TV
CONVENTIONAL TV

Peak performance

How X-tended Dynamic Range PRO™ works

With extraordinary precision in backlight control, X-tended Dynamic Range PRO makes darker areas darker and brighter scenes brighter – revitalising every scene with the widest range of brightness possible.

How X-tended Dynamic Range PRO works

Superior technology, incredible contrast

With a choice of backlight technology and the magic of X-tended Dynamic Range™ PRO, our televisions fill every scene with extraordinary contrast for true-to-life viewing.

Z9D

Z9D

XDR contrast 16 times

Backlight Master Drive™
X-tended Dynamic Range™ PRO

X94E/X93E

X94E/X93E

XDR contrast 10 times

Slim Backlight Drive+
X-tended Dynamic Range™ PRO

X90E

X90E

XDR contrast 5 times

X-tended Dynamic Range™ PRO

Optimising brightness, frame by frame

4K Processor X1™ with Dynamic Contrast Enhancer

4K TVs with the 4K Processor X1 dramatically improve the brightness range, even without X-tended Dynamic Range PRO. This is thanks to Dynamic Contrast Enhancer, which optimises the range of brightness frame by frame according to what’s happening on screen.

  • Movie
  • Sport

Experience a greater range of brightness

With the 4K Processor X1 chip you'll see more bright and more black in every picture

With 4K Processor X1
WITH 4K PROCESSOR X1
Without 4K Processor X1
WITHOUT 4K PROCESSOR X1

High Dynamic Range – be ready for the future

Like 4K, High Dynamic Range (HDR) represents a huge step forward in picture quality. While current video standards are based on CRT TVs with low brightness capabilities, HDR signals carry much more brightness information. So HDR-ready TVs can display greater contrast, a wider colour spectrum, and improved detail, for exceptional clarity across the screen.

HDR
CONVENTIONAL TV
HDR
Sony HDR TV