Sony@GPP Photo Week

Sony@GPP Photo Week

As a leader in digital imaging, Sony has always been at the forefront of developing, encouraging and attracting talented photo enthusiasts and professional photographers in the UAE. Sony has raised the bar in professional photography and has been successful in ushering the market into a new era of digital photography as we know it.

At the GPP Photo Week 2018 happening at Alserkal Avenue from 7-12 February 2018, Sony Middle East and Africa is reinforcing its commitment to support local talent in the world of photography by empowering them with the tools and know-how to compete against the best in the world. Professional photographers and budding amateurs will get to experience the whole range of Sony's popular Alpha series, RX series, Handycam and the ActionCam cameras at its stand.

Spotlight Program

Wednesday, 7th February 2018

Mastering Light: Understanding Light Shaping Tools
- Ali Alriffai

The Concrete, Al Serkal Avenue, Dubai, UAE

2:30PM - 3:10PM


Every professional photographer needs to know how to use studio lights. Although intimidating to new photographers, studio exprience is essential to meet the quality demands of clients.

Join Sony Alpha Photographer Ali Alriffai as he takes you through multiple step-by-step demos so you can understand how lighting placement and modifiers affect your images.


Wednesday, 7th February 2018

What's in Mayad Studios' Bag
- Jackner John Borja from Mayad Studios

The Concrete, Al Serkal Avenue, Dubai, UAE

3:30PM - 4:10PM


Do you want to capture romance and excitement at weddings? Let's start with the basics!

Join Jackner from Mayad Studios to take a peek at what's inside a wedding videographer's bag. Understand what gear you'll need on-hand at weddings and pre-wedding shoots. Maximize your potential and familiarize yourself with the fundamental tools every wedding photographer needs to succeed.


Wednesday, 7th February 2018

Secrets of Great Portrait Photography
- Brian Smith

The Concrete, Al Serkal Avenue, Dubai, UAE

7:00PM - 8:30PM


In this talk, celebrity portrait photographer Brian Smith shares his top 5 secrets to what makes a great portrait. From an experience spanning over 30 years, Brian has captured the faces of the famous and infamous as a top magazine portrait photographer. Camera technology is evolving at a staggering pace, but that is just one of the other equally, if not more, important elements that make that great shot.

Brian will demonstrate some of his secrets on stage through a live shoot, tethered so you can watch him in action and ask him your questions through a Q&A session afterwards.


Thursday, 8th February 2018

Experience the New Era of Digital Imaging
- Ali Alriffai

The Concrete, Al Serkal Avenue, Dubai, UAE

11:00AM - 12:50PM


Sony changed the landscape of photography when it introduced the mirrorless system.

Take an opportunity to experience the mirrorless camera range that Sony has to offer through multiple setups with models and performers for you to shoot. Ali Alriffai will walk you through the camera settings and demos before you begin.


Thursday, 8th February 2018

Mastering Light: Understanding Light Shaping Tools
- Ali Alriffai

The Concrete, Al Serkal Avenue, Dubai, UAE

3:30PM - 4:10PM


Every professional photographer needs to know how to use studio lights. Although intimidating to new photographers, studio exprience is essential to meet the quality demands of clients.

Join Sony Alpha Photographer Ali Alriffai as he takes you through multiple step-by-step demos so you can understand how lighting placement and modifiers affect your images.


Thursday, 8th February 2018

Mayad Studios on Bridal Elegance
- Raphael Jamil Pranga from Mayad Studios

The Concrete, Al Serkal Avenue, Dubai, UAE

4:30PM - 5:10PM


Prepare yourself for the big day and learn the essential tricks every videographer needs to know before a wedding shoot. Understand the ins and outs of this genre with Raphael Jamil Pranga from Mayad Studios, who will discuss which gear you'll need, along with the do's and don'ts of wedding videography. He will also share his tips on seamlessly directing a couple, so that you can achieve natural shots for the newlyweds.


Saturday, 10th February 2018

Experience the New Era of Digital Imaging
- Ali Alriffai

The Concrete, Al Serkal Avenue, Dubai, UAE

2:30PM - 4:20PM


Sony changed the landscape of photography when it introduced the mirrorless system.

Take an opportunity to experience the mirrorless camera range that Sony has to offer through multiple setups with models and performers for you to shoot. Ali Alriffai will walk you through the camera settings and demos before you begin.


Sony Photo Friday

Sony Photo Friday

Gulf Photo Week, Al Serkal Avenue, Dubai, UAE

Friday, 9th February 2018

10:00AM - 6:00PM

Instructors - Brian Smith, Nick Fancher, Tanya Habjouqa, Tasneem Alsultan, Zack Arias, Kevin Mullins, Hugh Kretschmer, Sara Lando, RC Concepcion, Maggie Steber, Toufic Araman

The biggest photography day in Dubai's creative calendar, Sony PhotoFriday, is back for the 14th edition of GPP Photo Week 2018. It's an uplifting day filled with all things photography, where you can meet your photography heroes. You can also avail of free camera cleaning services by leading camera brands, browse the latest gear, and benefit from exclusive special offers.

Join us for 12 unique 90-minute seminars covering both technical and conceptual elements of photography with world-renowned photographers who are ready to inspire you!


Sony Snap Sessions

Sony Snap Sessions

Sony Booth, Concrete, Al Serkal Avenue, Dubai, UAE

7th, 8th, 10th, 11th, 12th February 2018

Various times

Instructors - Christina Leth, Laura Huntley, Hussain AlMoosawi, Caleb Arias

What's even better than getting to appreciate beautiful photographic work? Learning to create your own - for free! Join us for a Snap Session during GPP Photo Week 2018 and enjoy a 90-minute, hands-on introduction to the photography genre of your choice. Spaces are limited.


Wednesday, 7th February 2018

Basics of Food Photography
- Christina Leth

Sony Booth, The Concrete, Al Serkal Avenue, Dubai, UAE

9:40AM - 11:10AM


Step up your food photography skills with leading Dubai-based food photographer Christina Leth as she guides you through the basics of the genre via a live demo at Wild and the Moon. There will be a brief period of participant shooting, followed by a time of Q&A. Limited loan cameras available free of cost from Sony; email to request.


Wednesday, 7th February 2018

Intro to Natural Light Portrait
- Laura Huntley

Sony Booth, The Concrete, Al Serkal Avenue, Dubai, UAE

12:00NOON - 1:30PM


Ditch the studio gear and learn the basics of how to create a great portrait using natural light with Laura Huntley. Laura will demonstrate the techniques discussed before opening up space for participants to shoot. The workshop will close with a brief time of Q&A.Limited loan cameras available free of cost from Sony; email to request.


Thursday, 8th February 2018

Intro to Natural Light Portrait
- Laura Huntley

Sony Booth, The Concrete, Al Serkal Avenue, Dubai, UAE

9:00AM - 10:30AM


Ditch the studio gear and learn the basics of how to create a great portrait using natural light with Laura Huntley. Laura will demonstrate the techniques discussed before opening up space for participants to shoot. The workshop will close with a brief time of Q&A.Limited loan cameras available free of cost from Sony; email to request.


Thursday, 8th February 2018

Seeing Beyond The Grey
- Hussain AlMoosawi

Sony Booth, The Concrete, Al Serkal Avenue, Dubai, UAE

12:00NOON - 1:30PM


During this photo walk, learn to see beyond the grey and discover a vibrant industrial zone filled with beautiful, easily overlooked tableaus - from humorous signs to fading warehouses and stubbornly defiant trees. Our walk will focus on color and branding with a peek into the many elements of design, industry and nature that make Al Quoz the visual wonderland it is. Limited loan cameras available free of cost from Sony; email to request.


Saturday, 10th February 2018

Elements of Automotive Photography
- Laura Huntley

Sony Booth, The Concrete, Al Serkal Avenue, Dubai, UAE

10:00AM - 11:30AM


What goes into an automotive shoot? Learn the essentials with Dubai-based automotive photographer Laura Huntely as she demonstrates with a classic car, and natural light before giving participants the opportunity to photograph. The workshop will close with a brief time of Q&A. Limited loan cameras available free of cost from Sony; email to request.


Saturday, 10th February 2018

Intro to Natural Light Portrait
- Caleb Arias

Sony Booth, The Concrete, Al Serkal Avenue, Dubai, UAE

12:00NOON - 1:30PM


Ditch the studio gear and learn the basics of how to create a great portrait using natural light with Caleb Arias. Caleb will demonstrate the techniques discussed before opening up space for participants to shoot. The workshop will close with a brief time of Q&A. Limited loan cameras available free of cost from Sony; email to request.


Saturday, 10th February 2018

Seeing Beyond The Grey
- Hussain AlMoosawi

Sony Booth, The Concrete, Al Serkal Avenue, Dubai, UAE

4:00PM - 5:30PM


During this photo walk, learn to see beyond the grey and discover a vibrant industrial zone filled with beautiful, easily overlooked tableaus - from humorous signs to fading warehouses and stubbornly defiant trees. Our walk will focus on color and branding with a peek into the many elements of design, industry and nature that make Al Quoz the visual wonderland it is. Limited loan cameras available free of cost from Sony; email to request.


Sunday, 11th February 2018

Basics of Food Photography
- Christina Leth

Sony Booth, The Concrete, Al Serkal Avenue, Dubai, UAE

9:40AM - 11:10AM


Step up your food photography skills with leading Dubai-based food photographer Christina Leth as she guides you through the basics of the genre via a live demo at Wild and the Moon. There will be a brief period of participant shooting, followed by a time of Q&A. Limited loan cameras available free of cost from Sony; email to request.


Sunday, 11th February 2018

Intro to Natural Light Portrait
- Laura Huntley

Sony Booth, The Concrete, Al Serkal Avenue, Dubai, UAE

12:00NOON - 1:30PM


Ditch the studio gear and learn the basics of how to create a great portrait using natural light with Laura Huntley. Laura will demonstrate the techniques discussed before opening up space for participants to shoot. The workshop will close with a brief time of Q&A.Limited loan cameras available free of cost from Sony; email to request.


Monday, 12th February 2018

Intro to Natural Light Portrait
- Laura Huntley

Sony Booth, The Concrete, Al Serkal Avenue, Dubai, UAE

10:00AM - 11:30AM


Ditch the studio gear and learn the basics of how to create a great portrait using natural light with Laura Huntley. Laura will demonstrate the techniques discussed before opening up space for participants to shoot. The workshop will close with a brief time of Q&A.Limited loan cameras available free of cost from Sony; email to request.