Front and back view of a television, showing the screen display and the textured rear panel.

BRAVIA™, entertainment for the future

The availability of ever larger TV screens and other functionality stemming from technical advances risks bringing with it greater resource and energy use. Mitigating that risk, Sony’s sustainability commitments⁰ guide improvements toward more responsible use of resources and energy throughout the product lifecycle—from development to everyday viewing.

Using
Making
Moving
Developer interviews

Entertainment meets environmental consideration

With BRAVIA, you can enjoy not only the best cinematic experiences in your living room, but also innovations such as the "Eco Dashboard" that can reduce the environmental impact by helping to reduce energy consumption depending on your settings. It's easy to choose your own settings with BRAVIA Eco Dashboard to further help reducing the environmental impact.

Diagram showing the TV recycling process, from use by the customer through collection, processing, and material reuse. — [1] Usage [2] TV sent to recycling plant [3] Separation and refining [4] Recycled materials [5] Manufacturing [6] Transportation

Making it, moving it, and using it more efficiently

Advanced engineering for the environment

At Sony, we are actively working to reduce the environmental impact throughout the entire product life cycle by increasing the use of recycled materials⁰. We are also working to improve the efficiency of product transportation by reducing packaging material and size.

A wall-mounted TV in a bright, modern living room showing a cinematic close-up scene on screen.

Side-by-side Eco Dashboard screens showing a reduction in TV power consumption from 82 watts to 51 watts after enabling power-saving settings. — [1] Power consumption indicator

All energy-saving settings in one place, with easy power usage visualisation

With the flexible and configurable Eco Dashboard, settings menu, and power consumption indicator, you can centrally manage and customise energy saving settings for your TV viewing, and visualise power usage and your contribution to reducing environmental impact. Energy-saving tips can also be viewed.

Power consumption report dashboard showing yearly TV energy use by month.

Visualisation of the TV's electricity usage is now possible

Check your TV's monthly power consumption, or the difference from the previous year etc.

Illustration of a user in a dimly lit room, adjusting the screen brightness of a BRAVIA TV

Energy-saving tips

Tips for other ways to save energy with your TV.

Illustration showing a split image of a room where two people are watching TV. The left side shows the room dimly lit, with a graphic indicating low screen brightness; the right side shows the room brightly lit, with a graphic indicating higher screen brightness

Optimal viewing and considerate energy usage with automatic brightness control

Energy-saving features include Idle TV power off, as well as automatic energy saving utilising a light sensor. As an example of these features, with ambient light sensing enabled on the Eco Dashboard, the screen brightness is automatically adjusted for your room's lighting, optimising power consumption.

[1] Darker environment [2] Brighter environment

Bar chart comparing two values, showing a 38 percent reduction in the second value.

Saving energy with the Eco Dashboard

By turning on energy-saving settings from the Eco Dashboard⁰, you can reduce energy consumption by approximately 38%¹.

[1] Default settings [2] Energy-saving settings on

Delivering stunning picture quality with efficient power usage

Illustration showing a TV screen displaying an image of an amusement park at night, with a three-bar graph showing increased local power consumption in locally brighter areas of the image

Efficient power usage according to the brightness of each image location

With Sony’s unique RGB Backlight Master Drive Pro signal processing⁰, we achieve both exceptional contrast and convincing energy usage.

[1] Dark [2] Typical brightness [3] Bright

Illustration showing two TVs displaying a snowy mountain image, each with a power consumption icon above. Left: lower image brightness despite higher power consumption; right: higher image brightness despite lower power consumption

More brightness for less power

Compared to earlier products, a brighter display has been realised, enabling more efficient power control.

[1] Conventional model [2] 2026 models⁰

Image showing top view of a TV, a remote control handset, and a pile of plastic pellets

Creating products using less virgin plastic

High product quality using recycled materials

Across every design aspect, from material development to aesthetics, we succeeded in increasing our use of recycled material while preserving the high-quality finish.

Initiatives to Utilize New Materials

We have newly adopted renewable high-performance plastics in our TVs. Made from biomass feedstocks derived from waste resources such as used cooking oil, these materials are designed to offer greater environmental consideration compared with virgin plastic, while maintaining the functionality and durability required for precision components such as speaker boxes and optical parts.

Television shown alongside renewable naphtha material used in its production.

Illustration containing an image showing a pile of black plastic pellets and a pie chart. The chart indicates that SORPLAS accounts for 65% of the total — [1] SORPLAS Total

Utilizing SORPLAS ™, Sony’s proprietary recycled plastic

Across every design aspect, from material development to aesthetics, we succeeded in increasing our use of recycled materials while preserving the high-quality finish. For example, our BRAVIA 9 II, BRAVIA 7 II, BRAVIA 9, BRAVIA 8 II, BRAVIA 8, BRAVIA 7, and BRAVIA 5 TVs⁰¹ use SORPLAS™, Sony’s proprietary recycled plastic.

Illustration showing an exploded view of TV parts showing multiple layers including the LCD screen at the front (left) and the rear panel (right)

Recycled and beautiful, for inside and out

• Careful adjustment of composition has allowed us to adopt SORPLAS⁰ and other recycled materials not only for the high-gloss black exterior and the large rear cover, but also for internal parts. Additionally, optical design innovations in the BRAVIA 9 have allowed the use of recycled materials in optical parts, previously considered difficult.

• Materials have a significant impact on the sound quality of speaker boxes. We have been conducting research for several years on achieving high sound quality with recycled plastic materials, allowing us to incorporate these materials into our current speaker boxes.

• We are also expanding our use of recycled materials beyond plastic. The BRAVIA 5 also includes some recycled aluminium¹ and steel² parts. By promoting the use of recycled materials even in small components, we aim to mitigate the use of virgin resources which supports the environment.

[1] Reflective sheet (recycled material used) [2] LED backlight [3] LCD panel [4] Rear cover (SORPLAS used) [5] Internal parts of speaker boxes, etc. (recycled material used) [6] Renewable material

Close-up image of a TV rear cover, with a person wearing gloves holding a tool against the cover

Designed for long-term use

Plastic for home appliances such as TVs contains additives for strength and flame retardancy. In the material development of SORPLAS, the way additives are utilized has been refined to achieve material properties comparable to conventional TVs using general plastic⁰.

With the environment firmly in mind, we aim to design products with long life cycles.

Eco-conscious material for daily used remote control

Recycled materials are now used for the case of the remote control unit⁰ in the latest BRAVIA models, bringing environmental considerations to such everyday items while preserving the necessary strength and texture for functionality, in a design that embraces the unique characteristics of recycled materials.

Image showing a pile of plastic pellets and a remote control handset, next to an expanded view of part of the remote control handset showing its surface texture

Illustration depicting a recycling loop showing recovered plastics like discs and plastic water bottles being made into SORPLAS; the SORPLAS being used in the manufacture of new TVs; old TVs being broken down into components; then those components being recycled again into SORPLAS for further re-use

Working to close the loop with recycable materials used multiple times

SORPLAS is a recycled plastic made from used water bottles, waste optical discs collected from factories and markets, and a proprietary flame retardant. One advantage of SORPLAS is that it doesn’t degrade significantly, even after being recycled several times⁰. Recycled SORPLAS parts have the potential to reduce waste and contribute toward Sony’s recycling-oriented approach¹ to manufacturing. In addition to this technology for SORPLAS, we are advancing the development of new methods to identify and incorporate plastic recovered from used flat TV rear covers—from both other manufacturers and Sony—as part of the recycled source material for BRAVIA rear covers.

Images showing (left) an optical disc; (right) smaller plastic particles resulting from the shredding of such discs

Recycling efforts made between Sony Corporation and Sony Music Solutions

Crushed waste optical discs from disc manufacturer Sony Music Solutions Inc. are one of the ingredients of SORPLAS, which is used for the rear cover of BRAVIA TVs.

Image showing part of a TV rear cover made from SORPLAS, with some embossed characters

Preparing for future SORPLAS recycling

Thinking ahead to its collection for further recycling, parts made of SORPLAS are now embossed so they can be distinguished and recovered from among other materials.

Efforts to Reduce CO₂ Emissions

By incorporating recycled materials such as SORPLAS™, aluminium, and steel into selected components, we are working to reduce the environmental impact across the entire product lifecycle.

The impact on CO₂ emissions when these materials are used versus when they are not is explained below.

Bar graph with the right bar showing a reduction of 57% relative to the left bar

Sony’s proprietary recycled plastic SORPLAS

The production of SORPLAS for use in the rear covers of BRAVIA⁰ TVs can reduce CO2 emissions by approximately 57%¹ compared to flame-retardant virgin plastic used for the same application².

[1] Flame-retardant virgin plastic [2] SORPLAS

Bar graph with the right bar showing a reduction of 87% relative to the left bar

Recycled Aluminium

The production of recycled aluminium for internal parts of BRAVIA TVs can reduce CO2 emissions by approximately 87%⁰ compared to virgin aluminium used for the same application.

[3] Virgin aluminium [4] Recycled aluminium

Bar graph with the right bar showing a reduction of 63% relative to the left bar

Recycled Steel

The production of recycled steel for internal parts of BRAVIA TVs can reduce CO2 emissions by approximately 63%⁰ compared to virgin steel used for the same application.

[5] Virgin steel [6] Recycled steel

Three images showing different areas of Sony manufacturing plants with label indicating locations in Malaysia and Shanghai, China — [1] Sony EMCS (Malaysia) Sdn. Bhd. [2] [3] Shanghai Suoguang Visual Products Co., Ltd.

Manufacturing BRAVIA with reduced environmental impact

BRAVIA is manufactured in facilities that incorporate environmentally conscious practices.

In particular, several manufacturing sites in China that produce BRAVIA models have established a system that enables the use of 100% renewable energy for production since fiscal year 2020⁰, contributing to efforts to reduce environmental impact in manufacturing¹.

Logistics with the environment in mind

We are reviewing every detail of packaging with environmental considerations in mind, leveraging numerous simulations and decades of global logistics experience.

Better packaging with less plastic

Conventionally, packaging material has been used on the top and bottom of BRAVIA TVs, as well as on the left and right ends. After numerous simulations and decades of global logistics experience, we have optimised our packaging design to protect the TV with reduced⁰ use of packaging material.

Illustration comparing TV design in 2018 and 2026, showing a 68 percent reduction.

Cutting CO2 with smaller and lighter packaging

By reengineering the packaging that protects the product during shipping, we cut the package size by approximately 70% and total weight by approximately 51%. This increases the number of units on one pallet, and as a result, CO2 emissions per unit from product transportation have been reduced by approximately 72%⁰.

Illustration showing a 72 percent reduction in CO₂ emissions during TV transportation.

Yoshinao Takeda

Product Design Dept. 4, Product Design Div. 1,
Technology & Engineering Center
Sony Corporation

Optimising visual experience with environmental considerations

Curbing power consumption is important in reducing environmental footprint and the effect on climate change as televisions become larger with more diverse functions. The key here is the panel driver technology, a core component of the TV. BRAVIA precisely controls the backlight LED based on various factors such as the video scene content, brightness and the colour temperature of the viewing environment, achieving both high image quality that maximises panel performance, and more appropriate consideration for energy use⁰.

In addition, the ECO Dashboard, through design innovations, provides a user interface with simple and easily-understandable energy-saving settings, and the ability for the user to check the TV's power consumption.

We will continue to apply a variety of approaches and initiatives to provide our customers with the best possible visual experience while reducing environmental footprint.

Tomoyuki Kamiyama

Mechanical Design Dept. 1, Mechanical Design Div,
Technology & Engineering Center
Sony Corporation

Continuous efforts in reducing virgin plastics

In line with Sony’s environmental plan, we continue to increase the proportion of recycled plastic used in BRAVIA models, including SORPLAS, our proprietary recycled plastic.

From 2025, with SORPLAS we are tackling the challenge—until now considered difficult—of recovering and recycling plastic that is functionally suitable for exterior use, and have begun to introduce this technology. Rear covers recovered from discarded TVs have been reused as part of the raw materials in creating new SORPLAS. Through repeated recipe improvements, simulations, and prototyping, the material is now being used again in the rear covers of BRAVIA models while maintaining the required performance and quality.

We are also advancing efforts beyond plastics, incorporating some recycled steel and aluminium in certain models. In general, recycled materials require significantly less energy to produce than extracting, refining, and manufacturing virgin materials, and can help avoid emissions associated with waste disposal—offering the potential to reduce environmental impact. Starting in 2026, we have also begun using biomass-based renewable plastics⁰ in certain components where the use of recycled plastics had previously been difficult.

For cushioning materials used to protect products, we continue to refine material selection and structural design to maintain necessary protective performance while supporting more appropriate use of resources. Improvements in transportation efficiency also contribute to lowering the environmental impact associated with logistics.

In 2024, we were the first in the industry¹ to adopt “Green Planet,” KANEKA’s biodegradable biopolymer that helps address environmental plastic pollution. “Green Planet” is an innovative, environmentally conscious material that biodegrades in natural environments without becoming microplastics, breaking down into water and CO₂. We will continue to actively adopt environmentally conscious materials with a lower environmental footprint, while ensuring that product protection is not compromised.

We will continue to draw on our accumulated experience and knowledge as we further advance design initiatives aimed at reducing environmental impact.