Sony Introduces True RGB - The New Standard in TV Picture Quality

Sony introduces Sony’s proprietary “True RGB” technology – the naming convention behind the breakthrough display technology powering upcoming Sony’s True RGB televisions and setting a new benchmark for RGB LED picture performance. 

Unlike conventional approaches, Sony’s True RGB uses independently controlled red, green, and blue light sources (diodes), delivering purer color, greater brightness, and the largest color volume ever achieved in Sony’s home TV history. The result is a picture that looks more natural, more dimensional, and more accurate in real-world viewing environments – from bright living rooms to cinematic dark scenes. 

At the core of True RGB is Sony’s proprietary optical structure and precision backlight control, driven by a new Sony’s RGB backlight driver, enabling faithful color reproduction from wider viewing angles while preserving creator-intended detail and contrast. 

True RGB represents the culmination of more than 20 years of Sony’s innovation in LED control, evolving from the RGB light sources first introduced in the QUALIA 005 (2004) through the flagship Backlight Master Drive technology launched in 2016. By combining the precision of individual RGB LEDs with the strengths of both Mini LED and OLED, Sony delivers picture quality defined by pure color, high brightness, and consistent accuracy. 

Simply put: Sony’s RGB really is True RGB, and it’s paving the way for how people will watch content moving forward. 

New BRAVIA TVs powered by Sony’s True RGB technology are coming this spring. Additional details will be shared in the near future.  

We look forward to sharing more with you shortly.