Sony Showcases Imaging Excellence at Doha Photography Festival 2025

Doha, Qatar, 6 November 2025: Sony Middle East and Africa is participating in the second edition of the Doha Photography Festival, running from November 5 to 9, 2025. The event brings together Sony’s Alpha range that is curated for every content creator’s requirement, reflecting the company’s continued investment in the region’s growing photography and content creation community. 

As part of the festival, Sony is hosting a series of workshops led by established regional photographers, giving participants the opportunity to enhance their skills and experience the full potential of Sony’s imaging technologies. Visitors to the booth can test a wide range of Alpha cameras including the ILCE-7RM5, ILCE-7M4, A7CM2, ILCE-6400K, and ILME-FX2. They will also receive an exclusive 15% discount on select Alpha products until November 21, 2025. 

Throughout the festival, Sony has hosted sessions featuring photographers such as Saleh Bahlis, Aseel Nasser, Abdullah AlMushaifri, and Ezz Mansour. The final session, led by Kerolos Mechail (Egypt/Dubai), will take place on November 9. 

Reflecting on Sony’s participation, Jobin Joejoe, Managing Director, Sony Middle East and Africa, said, “Doha Photography Festival is an important platform for creators across the region to connect, learn, and be inspired. Our participation reflects Sony’s long-standing commitment to supporting this community by offering access to innovation, expertise, and real opportunities to grow their craft.” 

Aligned with Sony’s philosophy of Kando, which means creating emotional connections through the power of creativity and technology, the company continues to play an active role in advancing the region’s creator economy. Sony remains focused on nurturing emerging talent, providing access to innovation, and building opportunities for creators to learn, collaborate, and share their work. 

Discover the latest photography events, hands-on workshops, and exclusive brand experiences by registering on Alpha Universe today: Sony | Alpha Universe | Middle East and Africa 

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About Sony Middle East and Africa:     

Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region.     

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners. 353 accredited third-party service centres reinforce Sony’s presence in key markets in the region.     

About Sony Corporation:    

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to ”create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit: http://www.sony.net/  

*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.     

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