Sony Alpha Loan Program

Sony Alpha Loan Program

Ten minutes at a store is a paltry amount of time to attempt to absorb the full experience of a camera. Sony MEA and Gulf Photo Plus have joined forces to offer you a camera testing experience like no other. This unique loan program allows you to take a Sony Alpha Kit, Camera or Lens on an extended test drive.

Get a real feel for what Sony Alpha / RX is all about! Pick one camera body and a lens from the list below for a trial period of three days. If you already own a Sony camera our loan program offers you the ability to cherry pick a lens to try out. Check out what's available from the loan program below. You can also click on each item to be directed to the product page for more information and specifications:


Sony Alpha A6300 Mirrorless Digital Camera.
A good all-rounder for those who shoot stills and video. If you are looking to leave the DSLR gear at home and travel light, this compact camera may be for you.

Sony Alpha A6500 Mirrorless Digital Camera
Top level stills and videos, in the palm of your hand. The A6500 is the worthy successor to the A6300, and one of the leading 4K video choices out there.

Sony Alpha A7S II Mirrorless Digital Camera
Full frame sensor in a compact, mirrorless body. The Sony A7S II is a versatile camera that can shoot stills and video anywhere, with superb ISO and AF capabilities, even in the lowest of light!

Sony Alpha A7R II Mirrorless Digital Camera
Full frame sensor in a compact, mirrorless body. The Sony A7R II is an extremely high resolution camera that delivers uncompromising imaging performance to even the most demanding of shooters.


Sony Vario-Tessar T* FE 16-35mm f/4 ZA OSS Lens
Sony Vario-Tessar T* E 16-70mm f/4 ZA OSS Lens
Sony FE 24-70mm f/2.8 GM Lens
Sony Vario-Tessar T* FE 24-70mm f/4 ZA OSS Lens
Sony FE PZ 28-135mm f/4 G OSS Lens
Sony FE 85mm f/1.4 GM Lens
Sony FE 90mm f/2.8 Macro G OSS Lens

New Additions:
Sony Distagon T* FE 35mm f/1.4 ZA Lens
Sony FE 50mm f/1.8 F Lens
Sony FE 16-35mm f/2.8 GM Lens
Sony FE 12-24mm f/4 G Lens

The RX Series

The Sony RX100V
One of the best choices for ultra-compact, pocket friendly cameras. Great image quality from it's 1" sensor, a fast zoom with great range - all in a svelte package about the size of a deck of cards.

The Sony RX100IV
Last year's model of the compact camera form-factor, it lacks some AF speed compared to the RX100V, but the image quality, ergonomics and zoom lens are functionally identical.

A wide-aperture, ultra-zoom camera with a 1" inch sensor, in a larger form-factor than the RX100 series. The RX10III is a great all-purpose camera.

If you're not sure what to try, email and they will be happy to recommend a camera or lens, based on your requirements and needs.

Got your eye on something else from the Sony Alpha range? Don't see it listed above? We will add more cameras and lenses in the future. Let us know what you'd like to try via email to and we'll put you on our waiting list.

Loan Requirements:

- A copy of your valid Emirates ID, Passport and UAE Visa copy (In passport)
- A refundable cash deposit of AED 1,000
- A fee of AED 150 per loan

The Process:

- Let us know which kit, camera or lens you'd like to try and when you want it via email to
- We'll confirm the availability of your gear and reserve it for you.
- Bring your documents, cash deposit and loan fee and collect your kit from Gulf Photo Plus. Directions here.

*The Small Print

- 1 kit per person will be provided at any given time.
- Kits are offered for a checkout period of a maximum of 3 days.
- A fee of AED 50 per day will be chargeable for every day past the due date of return.
- When on loan, the cameras and lenses are the responsibility of the customer.
- This Loan program is only valid for people living in the UAE. If you do not live in the UAE, but would still like to take the camera on an extended test drive, send Gulf Photo Plus an email and they’ll try to sort something out for you.
- Our intention behind charging a fee isn’t to generate income from this program, but to ensure that everyone is committed to the return dates of the cameras kits.
- You will receive the AED 150 fee back (and more) at the end of your loan period, in the form of a voucher to use against the purchase of qualifying Sony imaging equipment, from participating retailers.
- We reserve the right to modify the terms & conditions, process and requirements of The Sony Alpha Loan Program as necessary. We also reserve the right to disapprove any loan request.