Privacy Policy

Effective as of 9th March 2021

Dear Customer,

This website (Website) belongs to and is operated by Sony Middle East and Africa FZE (referred herein as "Sony", "we", "us", "our"). We at Sony value every person's right to privacy and strive to protect your Personal Information. This Privacy Policy will inform you as to what Personal Information we collect from you when you visit this Website or contact our customer support call centre (Customer Support) to make enquiries or receive customer support, and the way we use and dispose of it and also the way you can control your Personal Information.

By using the Website or contacting Customer Support, you consent to the data practices described in this Privacy Policy as well as our Terms and Conditions of use. Your access and use of the Website or Customer Support constitutes your consent to terms and conditions of this Privacy Policy. It is important that you read this Privacy Policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or Processing Personal Information about you so that you are fully aware of how and why we are using your information. This Privacy Policy supplements other notices and privacy policies and is not intended to override them.

In order to serve you better, we may update this Privacy Policy from time to time. We encourage you to periodically review this web page so as to be informed of any changes to this Privacy Policy.

Please also use the Glossary (section 9 below) to understand the meaning of some of the terms used in this Privacy Policy.

Important information and who we are

Information we collect from you

How is your Personal Information collected?

Use of your Personal Information

Retention and disclosure of Personal Information

Cross-border transfers of Personal Information


Right to control your Personal Information